1/7
🎯

Spotlight - Actionables

5 Actions
Transform your Seah Street outlet into a profit powerhouse with 5 strategic actions targeting your strongest customer segments.
35%
Revenue Growth Potential
$27K
Monthly Revenue Increase
70%
Target Retention Rate
12 Weeks
Full Implementation
2/7
⚡

Quick Wins

2 Weeks
Immediate actions that deliver results fast with minimal investment and maximum impact on customer experience.
🎯 First-Timer Protocol
Train staff to identify and engage first-time visitors with samples and coffee education
Impact: +35% first-timer conversion
📚 Quality Storytelling
Display coffee origins and brewing demonstrations to justify premium pricing
Impact: +0.7 value perception score
Low
Implementation Effort
High
Customer Impact
$800
Investment Required
14 Days
Time to Results
3/7
🚀

Strategic Initiatives

3-12 Weeks
High-impact projects that transform your business model and create sustainable competitive advantages.
☕ Bean Cross-Selling
Convert daily customers into bean buyers through personalized recommendations
Revenue: +$4K monthly
🏢 Corporate Partnerships
CY's B2B visits to nearby offices for subscriptions and catering
Revenue: +$8K monthly
💼 Experience Store
Transform afternoon service for work-friendly coffee break experiences
Revenue: +$5K monthly
4/7
💰

Resource Requirements

$2K
Total investment needed to implement all actions with expected 10-15x ROI within 6 months.
CY + 2
Team Members
3 Hours
Staff Training
$500
POS System Upgrade
$800
Marketing Materials
👨‍💼 CY's Time
5 hours/week for B2B visits and staff coaching
👥 Staff Training
Customer observation, engagement, and service protocols
🛠️ Technology
Simple POS tracking and display materials
5/7
📅

Implementation Plan

3 Phases
Phased rollout ensuring each action builds momentum for the next while maintaining operational excellence.
Weeks 1-2
Foundation: Staff training & quality displays
Weeks 3-6
Growth: Corporate visits & bean cross-selling
Weeks 7-12
Optimization: Experience store & data collection
🎯 Phase 1: Foundation
Build customer service excellence and value communication
📈 Phase 2: Growth
Launch revenue-driving initiatives and B2B partnerships
🔄 Phase 3: Optimization
Refine approach based on customer data and feedback
6/7
📊

Success Metrics

10 KPIs
Track progress with clear metrics aligned to CY's focus on sales growth, customer satisfaction, and profitability.
📈 Monthly Revenue: +35%
☕ Bean Sales: +60%
😊 CSAT Score: 4.2→4.8
💰 CLV: +$180 annually
🔄 Retention: 52%→70%
👥 New Customers: +20%
💼 Corporate Accounts: 3-5
⭐ Google Reviews: +0.3
📊 Transaction Value: +30%
🗣️ Referral Rate: +35%
Weekly
POS Data Review
Monthly
Customer Feedback
Quarterly
Strategy Adjustment
6 Months
Full ROI Assessment
7/7
🎬

Next Steps

Day 1
Your roadmap to transforming ASK Coffee Roastery Seah Street into Singapore's most profitable café experience.
CY
Project Owner
2 Staff
Implementation Team
Monday
Start Date
6 Months
Full ROI Timeline
1/7